Tuesday, June 26, 2007

Greenwashing Exemplified

The New York Times recently published an article titled "At Home Depot, How Green Is That Chainsaw?" The article depicts the response that Home Depot received to its note to manufacturers inviting them to pitch the reasons why their products should be included in the Eco Options marketing campaign. Home Depot's Ron Jarvis, who oversees the Eco Options campaign, is quoted as follows: "Most of what you see today in the green movement is voodoo marketing." I'd have to agree with him.

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